Campaigns
Digger Tried to Turn Bad Reviews Into a Marketing Campaign. Then the Box Office Answered.
A case study in the difference between generating conversation and generating demand.
Release CampaignMissed the MarkArchive
Campaign Archive
Browse chronologically now; filter by studio, property, campaign type, channel, or verdict as the archive grows.
Campaigns
When the Agency Becomes the Producer
Dentsu's role blurs the line between marketing partner, producer and investor.
Integrated CampaignSmart StrategyMedia
The New Skydance Has a Brand Architecture Problem — and Opportunity
One CMO now coordinates marketing across an enormous collection of studio and media brands.
Enterprise MarketingWorth WatchingPartnerships & Fandom
Hollywood’s Micro-Influencer Ground Game Keeps Growing
Smaller creators are increasingly part of localized campaign momentum.
Creator MarketingWorth WatchingCreative
Does the Trailer Tell You What You Need to Know?
A standing Marketing Hollywood rubric for genre, stakes, audience, differentiation and reason to watch.
Trailer / CreativeFramework