Campaigns
Digger Tried to Turn Bad Reviews Into a Marketing Campaign. Then the Box Office Answered.
A case study in the difference between generating conversation and generating demand.
Release CampaignMissed the MarkCampaigns
Campaigns
The launch strategies, positioning, campaign ideas and postmortems behind Hollywood releases.
Campaigns
When the Agency Becomes the Producer
Dentsu's role blurs the line between marketing partner, producer and investor.
Integrated CampaignSmart StrategySection AdSense placement — reserved