The Cat in the Hat Turns Amazon — and Warner Bros.’ Burbank Lot — Into the Campaign.

The 'Open to Fun' campaign spans Amazon's retail and media ecosystem while Warner Bros. extends the same visual world across its Burbank campus — turning both digital platforms and physical studio real estate into campaign inventory.

The Amazon side of The Cat in the Hat campaign is already unusually broad: a dedicated Brand Store, Prime Video and IMDb placements, Twitch integrations, Alexa experiences and a mobile mini-game voiced by Bill Hader.

But the campaign is not stopping at Amazon's ecosystem. Warner Bros. has also turned its Burbank footprint into physical media, including a Cat in the Hat wrap on the studio water tower and large-format creative visible on studio buildings from surrounding streets.

That changes the read on the campaign. This is not simply a co-branded Amazon activation; it is a coordinated takeover strategy in which every available surface becomes part of the same launch world — retail, streaming, voice, gaming, social, outdoor and the studio lot itself.

The useful lesson is integration rather than novelty. Each execution does a different job, but the repeated visual and tonal system makes the campaign feel larger than any individual media buy.