Josh Goldstine Gets the Film-Marketing Job of the New Skydance Era

Goldstine now oversees film marketing and distribution across Paramount and Warner Bros. as the combined studio prepares an unusually large annual slate.

Josh Goldstine’s role in the new Skydance structure puts one of Hollywood’s most visible film marketers over an enormous combined slate.

The practical challenge is scale. A studio releasing many major films cannot make every title feel like the same event, and it cannot rely on one formula simply because that formula worked on Barbie.

The opportunity is operational: consolidated media buying, data and distribution can support very different campaigns without requiring every movie to share a creative identity.

How that balance develops will reveal a lot about the new company’s marketing culture.