How to Rob a Bank Put a Cash-Dispensing Mystery ATM in Los Angeles.

A roaming Los Angeles ATM gives away real cash to people who find its location and crack the PIN — turning the heist premise into a participatory street-level campaign.

The cleanest experiential ideas are the ones that could only belong to the property they are selling. How to Rob a Bank has one of those.

The promotion places a mystery ATM around Los Angeles and gives fans a chance to receive real cash if they can figure out where it is and crack the PIN.

That transforms the movie's heist premise into a legal, playable version of the same fantasy. The audience is not merely seeing creative about robbing a bank; they are solving a small-scale heist themselves.

The stunt also creates built-in social mechanics. Location clues, PIN guesses and cash payouts give participants a reason to post, which lets the activation travel beyond the physical ATM.